Rolls-Royce’s Boat Tail herald’s the return of the glory days of 1920 and 30’s when individual coach building was standard practice at Rolls-Royce; BMW
Goodwood, England: (World View Media, Reuters)
Not known to shy away from opulence or luxury, Rolls-Royce Motor Cars has announced its forming a special division to cater for its most elite clients who want even more than the bog-standard ‘roller’.
Rolls-Royce CoachBuild was unveiled at the company’s Goodwood factory on Thursday (May 27) along with a new car described ‘as the most ambitious motor car created.’
“That is history in the making for us. Coachbuild represent the utmost, pinnacle of the brand and it is quite a rare opportunity when we invite clients to participate in one of those projects,” Roll-Royce Chief Executive, Torsten Muller-Otvos, told Reuters.
Called the ‘Boat Tail’ after its yacht-inspired rear end, only three of the permanent dropheads will be made, with a price tag the company will not reveal.
“The outcome is one of the most remarkable cars ever in history. I would even say its probably not even a car. It’s a masterpiece of art and something unseen. For that reason I think it was worth every mile we went,” Muller-Otvos said.
The car is the product of a collaboration with three high net-worth customers who agreed on a common body shape, borrowing from their shared love of elegant ‘J Class’ racing yachts.
The BMW-owned company says Boat Tail herald’s the return of the glory days of 1920 and 30’s when individual coach building was standard practice at Rolls-Royce.
High-net worth clients can already personalize their vehicles with options on anything from paint containing real diamonds to installations of works of art or high-tech gadgets.
CoachBuild will allow the richest few customers to build a unique car from the ground up.
“What you see here in the back is probably, technically, the most refined picnic facility on earth. It is unfolding like butterfly wings and captures marvelous little details, be it champagne coolers, be it glasses, porcelain, cutlery, all hand-picked and hand-designed particularly for this very special car,” Muller-Otvos said.
The Boat Tail on show features a deck that opens to reveal a champagne fridge, cocktail tables, a parasol and wristwatches by Swiss maker Bovet 1822 that can worn or mounted in the dash board.
The company said the launch of CoachBuild comes on the back of record Q1 results after a year that saw the plant closed amid-Covid restrictions across much of the world.
“I think we are back in full swing, back in business in an excellent way,” Muller-Otvos said.
“Of course we suffered a certain dent last year when the pandemic hit us. We closed our plant for quite a while and for that reason are extremely pleased to see that fully recovered and even on heights we haven’t seen before.”
Rolls-Royce will not identify the three clients who ordered the Boat Tail car, nor how much they paid.
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